In today’s digital age, creators are constantly seeking new ways to drive traffic and connect with their audience. One standout feature leading this movement is clickable links on Instagram Stories. With this simple but powerful tool, influencers and businesses can direct viewers to external websites, products, blogs, or exclusive offers—straight from their content.
This feature revolutionises how creators build brand visibility and monetise their presence on Instagram. In this post, we’ll break down how clickable link stickers work, why they’re so valuable, and how to maximise their effectiveness.
Why Clickable Links on Instagram Stories Matter for Creators
The introduction of clickable links on Instagram Stories changed the game for users. No longer limited to the “link in bio” method, creators can now embed a direct call to action in every story.
Social media strategist Samantha Parker says, “Adding links to Instagram Stories can significantly increase website traffic and visibility. It provides a direct pathway for followers to engage with your content on a deeper level—whether it’s shopping, reading, or joining a mailing list.”
How to Add Clickable Links on Instagram Stories
Using the link sticker is simple, even if you’re new to content creation. Follow these steps to get started:
- Open the Instagram app and tap the “+” to add a new Story.
- Tap the sticker icon and select the “Link” sticker.
- Paste your URL and customise the sticker text (e.g. “Read More” or “Shop Now”).
- Position it on your Story, match it with your branding, and post!
No follower minimum is required—this tool is now available to both Business and Creator accounts regardless of audience size.
Strategic Use of Clickable Links on Instagram Stories
To get the most out of clickable links on Instagram Stories, creators need to think beyond just adding a URL. Successful stories include:
- A strong visual hook
- A clear CTA (e.g., “Tap to learn more!”)
- Timed posting to maximise views
Digital marketer David Johnson notes, “Crafting an effective CTA can be the difference between a passive viewer and an engaged customer. ‘Learn more,’ ‘Book now,’ or ‘Grab the deal’ prompts immediate action.”
Tools to Support Your Link Strategy
Third-party platforms like Later enhance the power of clickable links by offering tools such as:
- Link in Bio pages with multiple CTAs
- Visual story planners
- Automated scheduling for Story posts with embedded links
These help creators plan, preview, and publish their Instagram Stories efficiently while ensuring all links work seamlessly.
Clickable Links on Stories Drive Results
With over 500 million people using Instagram Stories daily, adding clickable links allows creators to transform visibility into measurable traffic. Whether you’re selling merch, growing your newsletter, or linking to a YouTube video, this feature makes conversion easier and more trackable.
Creators no longer need to rely on a single bio link. Instead, they can integrate multiple touchpoints into their storytelling—driving action right from the screen.
Using clickable links is no longer optional—it’s essential. Whether you’re a seasoned influencer or just building your brand, learning to use link stickers effectively will help you increase traffic, engagement, and revenue. Combine them with strong visuals and compelling CTAs, and you’re set to turn casual views into loyal fans.
