The Instagram Creator account benefits has become increasingly important for influencers, entrepreneurs, and content creators looking to grow their presence online. If you’re active on Instagram and want to understand whether a Creator account suits your goals, you’re not alone. Many users are rethinking their profile types to take full advantage of analytics, branding tools, and engagement features only offered through Creator accounts.
Understanding the Instagram Creator Account
Introduced in 2018, the Instagram Creator account was developed for influencers, vloggers, educators, and public figures. Unlike Business or Personal profiles, Creator accounts offer specialised tools to manage branded content, gain deep insights, and connect with followers in a more streamlined way.
According to Instagram’s product team, “The Creator account bridges the gap between professional and personal branding by giving content creators what they need without requiring a full business structure.”
Instagram Creator Account Benefits vs. Personal or Business Profiles
The core Instagram Creator account benefits include:
- Advanced insights: Understand who’s following you, when they’re online, and what content resonates most.
- Streamlined inbox: Filter messages into Primary and General tabs to manage DMs more efficiently.
- Growth metrics: See daily follower gains and losses.
- Access to music library and trending audio: Unlike Business profiles, Creators get broader access to Reels music.
- Branded content tools: Tag paid partnerships transparently and collaborate easily with sponsors.
While Business accounts offer features geared toward companies (e.g. Facebook ad tools), Creator profiles are perfect for those building a personal brand.
How to Switch to a Creator Account on Instagram
Switching is simple:
- Go to your Instagram profile and tap the three lines in the top-right corner.
- Select Settings and Privacy > Account Type and Tools.
- Choose Switch to Creator Account and select the category that fits your niche (e.g. Blogger, Public Figure, Artist).
- Review the benefits and confirm your switch.
You can revert to a Business or Personal account at any time.
How Instagram Creator Account Benefits Monetisation
One of the key Instagram Creator account benefits is direct access to monetisation tools. Whether it’s through Instagram’s in-app affiliate tools, collaborations with brands, or Creator Marketplace, switching unlocks new ways to generate income.
In 2023, over 50% of influencers with 10,000+ followers reported earning from brand partnerships enabled through Creator features. The Creator profile also provides link-in-bio support and content scheduling—vital for those managing a growing online brand.
Why Creators Should Consider Third-Party Scheduling Tools
To amplify your Instagram Creator account experience, tools like Later, Buffer, or Planoly can help with automation. Later, in particular, allows creators to schedule Reels, manage hashtag sets, and track performance without spending hours online daily.
This aligns with influencer strategist Tara Phillips’ insight: “A Creator account combined with the right third-party scheduler creates the perfect setup for consistent, data-driven growth.”
Final Thoughts: Should You Make the Switch?
If you’re serious about growing your presence and monetising your content, switching to a Creator account is a strategic move. The Instagram Creator account benefits far outweigh any initial confusion or changes. From detailed analytics to growth tools, it’s a must-have for modern content creators.
Now’s the time to switch, test, and optimise your approach on Instagram—and a Creator account could be the tool that gets you there.
